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Erik Radle brings first-hand OEM experience to The Miller Agency, having held a national leadership role as Manager of Sales Operations for Mazda North America, providing direction for field actions, vehicle production, distribution and dealer profitability.
During his time at DiamlerChrysler, Erik was the sole individual tasked with training over 250 field managers on dealership operations, effective retail marketing strategy and financial statement analysis.
Most recently, he has held the roles of Marketing Manager and Dealer Development Manager for Subaru of America, successfully adding an unprecedented 10 new Subaru retailers in the south and fueling the meteoric sales success of Subaru over the past 2 years.
In addition to his depth of experience on the OEM side of the business, Erik amassed almost a decade of dealership retail operations experience, culminating as a managing partner for one of the most successful dealer groups in Texas.
Accomplishments
Operational responsibility for full service advertising agency with 30 employees and $25M+ in annual billing.
Engaged new clients on the OEM level including Chrysler, Hyundai and Subaru.
Expanded into new verticals including travel & tourism, municipalities, education, home improvement, and non-profit marketing.
Responsible for all advertising and marketing efforts in the Gulf States Region for Subaru of America. Added discipline to the media buying and creative process at Subaru.
Increased Subaru sales by 42% and market penetration by 55% in the Gulf States Region, vaulting Subaru to the fastest growing brand in the U.S.
Recruited as an industry expert in sales operations, business development and profitbuilding for DaimlerChrysler AG, to engage and consult with retail managers across the country.
Generated maximum return through differentiation in advertising and marketing.
Drove profitability through advanced financial controls for sales operations.
