Our area of expertise
Advertising, marketing, and all that kind of stuff you need to succeed.
Television
Make an impact and make it fast.
In the age of nano-second attention spans, grabbing the viewer's attention in the first few seconds is critical. Getting the consumer's attention is only the beginning.
Read more about television advertising
Television remains the most influential and one of the most cost-efficient mediums by which to deliver your message to consumers. Yet, getting a potential customer’s attention is only the beginning. Delivering a memorable message to your desired demographic while, maintaining and reinforcing your brand's image takes the kind of skill only 30-plus years of experience and thousands of produced commercials can provide.
With the television experience evolving beyond the traditional living room to anytime, anywhere, and anyhow, it takes keen planning and a thorough buying process to navigate through this expanding media landscape. Using our state-of-the-art in-house editing suite, Miller Ad Agency creates engaging ads with your specific objectives in mind, within in a matter of days. We strategically place those ads on the programs that offer your message the maximum amount of exposure to bring you a bigger ROI.
Radio
Get in-tune with your audience.
Radio is going through a renaissance.
Currently, with 91% of consumers listening to AM/FM radio at least weekly, traditional radio provides the opportunity to target specific types of listeners on a local wide basis; while digital streaming services such as Pandora can offer the opportunity to target as granular as zip codes.
Whether you need to reach people on a national level or need more of a local connection, Radio offers the opportunity to scale the delivery of your message as big or as small as needed.
Jingles & Sound Design
A major part of branding is audio identification, enter jingles & sound design.
Whether in commercials, online videos, or audio messaging, Miller is continually giving clients unique and memorable identities through Sound Design. It could be an instrumental music track, a series of short sound effects called earcons, or a classic catchy jingle.
& Out-of-Home
Bring in new customers outside the home
With today’s ever-increasing media fragmentation, Out-Of-Home (ie, billboards/digital displays, transit, cinema, and place-based media) is more relevant and more powerful than ever. When used in an integrated media plan, it is proven to extend reach and amplify campaigns.
SEO
It's about being relevant online.
The phone book used to be the easiest way to find a business, but technology has evolved.
Now the primary way businesses are found is through search engines such as Google. Making sure you're placed in relevant searches and in front of as many people as possible is no easy task. It's an on-going process. Checking that your website is well written, linking to it, and including accurate data are all important to your online presence.
Paid Search
Increase your exposure with every online search.
Search engine marketing helps put you in front of your consumers, at the right time, with measurable results. What more could you need?
Digital Display
It keeps you in front of potential customers even after they've left your site.
Digital Display, Geo Fence, Retargeting whatever-you-wanna-call it, can offer a unique way to stay in front of potential customers that have viewed certain pages on your site or even visited your store, but haven't fully made up their mind yet. Staying with them and recapturing the attention of these potential customers is like getting a second chance to make a first impression.
Read a little more about online video
Video streaming is trending in a big way. Online videos are the branded messages that play before a requested video on YouTube, Hulu or any streaming services. It's the perfect complement to any advertising campaign because your audience automatically comes to you. If your audience is the type to binge watch tv shows in one weekend or constantly stream music videos while burning calories you can be sure to reach them through online video.
Email Marketing
Get in your customer's inbox.
Email Marketing can be a measurable, cost-efficient way to update your consumer base on your business with powerful results. So, you’ll know exactly what’s calling out to them.
Read more about email marketing
Email marketing is a broad tool with the purpose that can:
- Initiate a relationship of trust between you and your customers.
- Create brand awareness for your product or service.
- Encourage customer loyalty and repeat business.
Email marketing has become, over the years, increasingly more popular due to:
- How often we check or send email every day. I'm sure you just did 5 minutes ago.
- You can track an exact return on your investment.
- It is significantly faster and cheaper than traditional mail.
- You can reach email subscribers who have already agreed to receive information on subjects that interest them. a.k.a. potentially your products/services.
- Email marketing is only second to search marketing as the most effective digital marketing tactic. Again, when did you last check your email?
Read more about Social Reputation Management
We get it, social media can be a scary and very opinionated place. Don’t fret. With reputation management, we track all mentions of your business name across the web and work to resolve the negative postings within 24-48 hours. We also take care of your caring customers too. Either way we make sure you're in good standing with you current and potential clients. You don’t have the time to comb through hundreds of different websites to look for poor reviews, so we do the digging for you.
Web Design
& Development
Okay, it's 2017 — no more excuses... your website showcases your brand to the world; why not make it stellar?
Read more about our web work
Digital advertising has become a dominant division within Miller Ad Agency and it keeps us focused on the ever-changing landscape. Because the agency designs and implements 100% in-house, our media department and digital advertising department are able to collaborate to make changes and track effectiveness of every marketing campaign.
We craft websites that are geared up to the next level — driving your customers to a website that works.
The Internet and your company's website are the portals that generate leads for your business. A poorly designed website reflects poorly on your company.
Our websites are simple by design and dynamic in customer response.
Branding
It's bigger than just a logo.
Our design and branding process leaves no stone unturned. From logo to business cards, to full branding guidelines about how to use every design. We will make sure that your businesses' brand is intact in everything it touches.
Messaging & Tone
It's about who you are, what you're wanting to say and how you say it.
Sounds easy enough, right? Your brand has a persona. From social media, to tv spots and even the radio dj you've chosen to align your brand with. All of that builds up your brand's personality and how your message will come across to your audience. Better put your best self out there.
Public Relations
What is it good for? Getting your brand's stories out there.
- Press Releases
- Newsletters
- Media Kits
- Strategic Communications
- Community Relations
- Media Relations
Public Relations
We work directly with you to promote the buzz around your brand through:
Not sure?
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Social Reputation Management
We can handle the good and bad.