Upfronts 2017
As summer approaches and more and more season finales begin to air, that means only one thing: the 2016-2017 television season is coming to a close.
Don’t just be a Slytherin at advertising
So you’ve just graduated from Hogwarts – congratulations! Perhaps you were a brave Gryffindor who spent your life fighting for the underdog, or a hard-working, steadfast Hufflepuff. Or maybe you were an analytical Ravenclaw who lived in the library for days on end. Or a Slytherin, whose ambition helped you climb to the top of your class. Regardless, you’re
Shake it Up Baby!
Recently, Miller Ad Agency was invited to revisit a past client who was losing their backyard and their brand. So, The Miller Team put together their opening salvo of this is who we are presentations and we visited to reintroduce ourselves to them and how we could help them reintroduce themselves. Two weeks of prep and one long day of
United Airlines vs. Passengers: A PR Crisis
Unless you have been wandering in the woods without any cell service, you have heard about the United Airlines fiasco that went viral two days ago. The widely-viewed video is sure to have the senior execs at PepsiCo sighing with relief, now that the public spotlight has been taken off of them following their incredibly insensitive ad starring model and
Shopper Marketing Evolved
As we have grown in the marketing industry, we’ve started gaining more and more information about consumers. Data about habits and consumers is continuously collected and in turn, our marketing strategies have become more and more complex.
Miller Cares
This past January, I participated in Dec My Room, a charity designed to brighten up the lives of long-term hospitalized children by decorating their sterile, white rooms with their wildest dreams. My team was assigned a six-year old girl who was obsessed with Frozen. Her name was La’Miyah.
