Cashing in on Feminism
Let me start off by saying that this isn’t a lecture about feminism. I’m not here to educate or to guilt anyone. This about how advertising at it’s very best can be used by brands to ultimately connect to their audience on a deeper and more compassionate level — how some brands attempt to use feminism to simply cash-in on
When Advertising Lends Its Legacy to Our Illustrious Lexicon
Sometimes the names of products or services we use become so ingrained into our psyche that the brand itself becomes part of our vocabulary…
Marketing In The On Demand Delivery Economy
From a marketing perspective, this will cause a shift that is anything but subtle, as we focus messaging on the time & convenience aspect of purchasing, a platform rather than just a product.
Taking a Perceived Problem and Making into an Outstanding Commercial
Apple knew they had a perception problem when it came to their new AirPods and the take away of the earphone jack on the new iPhone 7. So what did Apple do?
Marketing Trends to Look Out For in 2017
With the advent of technology, marketing has become digitized. Each year we are getting to see new marketing trends. Let’s have a look at which marketing trends are going to rule in 2017.
Being Faked Out is a Real Problem – How to Make Sure Your Advertising Isn’t
There is a trend within the online realm that’s spilling into traditional media, and it has major consequences for your advertising – fake news.
