When Your Commercial Is Trying Too Hard
Everyone wants their commercial to stand out, and for automotive companies, this can be a particularly difficult feat. However, you need to be careful not to go… overboard.
“What’s the best use of my ad budget?”
I get this question quite a bit and it’s definitely changed over the years. In fact, it’s different every time I get it asked to me. My refrain is this, ‘If it was my marketing budget, what would I do?’
The 5 Auto Shopping Moments You Need to Win
New prospects are insisting on authentic video reviews!
Millennials Want More Than Ads
In previous generations, the logic of marketing was that more the number of advertisements you throw at youngsters, the sooner you could hook them to your brand. During those times, this approach actually made some sense, but now, reaching out to the younger generation takes a lot more than traditional ads.
Find your Voice, Find the Future
There’s more to auto dealer advertising than screaming commercials.
