Pr0ofiNg PitfAlls: as told by an AE
Proofreading your work and checking every revision seems like a no-brainer right? I thought so too, until I made a few (only two, but they did enough damage) rookie mistakes on recent pieces for my clients.
The Importance of the Right Media Buy
It takes industry knowledge, negotiation skills and just plain hard work to make the right media buy for the client.
How Far Will You Go for SEO?
Changing your city’s name is a little bizarre and far-fetched. But how about changing your entire county’s name just to show up better in search results?
Whipping Our Millennial Marketing into Shape
Here are 3 relatively simple changes that will positively impact the attraction of the Millennial audience.
Is Advertising a Mind Game?
You may only hear it once or twice in your 30 minute commute, but hearing that tune Monday thru Friday once or twice a day, will give you a case of déjà vu, so every time you hear it, makes you think it’s the millionth time.
Baby It’s Cold Outside
Since we rarely get ice and snow in the Dallas area, when we do, it becomes a top news story on every local channel. You can turn on your TV and be guaranteed to have full coverage of what the roads are like, what schools and businesses are closing, etc. I was so thrilled this year to see the “Texas
