
Erik Radle
Chief Executive Officer
Speaking Events
- Automotive CFO RoundtableOctober 26 – 27, 2017
San Antonio, Texas
- Western Canadian Auto Dealers' AssociationSeptember 23rd – 24th, 2017
Banff, Alberta, Canada — Western Canada’s Auto Dealers are heading to the Fairmont Banff Springs in Banff! The Alberta and Saskatchewan Associations are joining together in this must-attend industry event! Expect top-rated speaker sessions, networking and social functions, and sponsorship opportunities.1
- Driving Sales Presidents ClubApril 9 – 10, 2017
New York, NY — DrivingSales Presidents Club is an individually unique and exclusive event for owners and general managers. Instead of a conference focused on keynotes from opinion leaders, Presidents Club is crafted around critical operations discussions led by real-life experts. These discussions will center around the most challenging topics in the automotive retail industry lead by dealers who’ve found real-world solutions. This event allows you to engage at a deeper level with invite only dealer executives, like yourself, who are pioneering new practices for their stores and groups. Presidents Club 2017 is structured around in-depth, facilitated conversations selected by our dealer panel as the most important for the health of dealer businesses. Join the conversation and take home actionable strategies to your dealership.2
- NADA ATD Annual ConventionJanuary 26 – 29, 2017
New Orleans, Louisiana — The National Automobile Dealers Association (NADA), founded in 1917 and commonly referred to as NADA, represents nearly 16,000 U.S. new-car and truck dealerships, both domestic and international, with about 32,000 separate franchises.3
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About Erik
Erik Radle brings first-hand OEM experience to The Miller Agency, having held a national leadership role as Manager of Sales Operations for Mazda North America, providing direction for field actions, vehicle production, distribution and dealer profitability.
During his time at DiamlerChrysler, Erik was the sole individual tasked with training over 250 field managers on dealership operations, effective retail marketing strategy and financial statement analysis.
Most recently, he has held the roles of Marketing Manager and Dealer Development Manager for Subaru of America, successfully adding an unprecedented 10 new Subaru retailers in the south and fueling the meteoric sales success of Subaru over the past 2 years.
In addition to his depth of experience on the OEM side of the business, Erik amassed almost a decade of dealership retail operations experience, culminating as a managing partner for one of the most successful dealer groups in Texas.
Blog Posts by Erik

Marketing In The On Demand Delivery Economy
From a marketing perspective, this will cause a shift that is anything but subtle, as we focus messaging on the time & convenience aspect of purchasing, a platform rather than just a product.

What new car dealers in the states can learn from the Brexit
Why did the UK vote, and vote overwhelmingly, to leave the 28 country union known as the European Union? The reasons are many, but the at the core I’d posit that two main drivers were at play…

What Band-Aid and Donald Trump Can Teach Us About Building A Brand
I was endeavoring to explain to a friend today, in answer to his question, “What do you think of Trump?”, that I thought he (Trump) had a few core tenants of marketing perfectly wired.