Four Incentives You Should Be Offering at Your Car Dealership

You've got exciting cars, helpful employees, and an attractive facility, so where are your customers?

Unfortunately, those components aren't enough to attract customers in today's competitive market. If you're looking to bring new customers to your car dealership and boost your customer retention levels, you'll need some extra firepower on the marketing front. These incentives are so tantalizing, they're sure to help you reach your goals.

Make Test Drives More Tempting

Sometimes, it's just a matter of getting customers into a new car that convinces them it's time for an upgrade. Fortunately, getting more customers to take test drives is fairly simple.

A promotion where every customer receives movie tickets, a gift card, or free snacks when they come in for a test drive is plenty. Plus, you shouldn't have to shell out much cash for these special offers. Just partner with a local business to get the freebies you need at a discounted price.

Be Mysterious

It's easy to build buzz for your dealership if you use the right strategy. In fact, when done right, certain promotions can be more about the anticipation than the actual offer. The first step is to advertise in the weeks leading up to the promotion without revealing the special offer.

All eyes will be on your business as the excitement builds, and it gives potential car-buyers time to think about making a big purchase. Then, do a big mystery reveal for the offer and announce the limited time for which it will be available.

The options for your special promotion are endless. You can offer price discounts or special financing, but tangible items, such as free floor mats, stereo systems, or even cold hard cash, are typically more enticing.

Let Your Customers Do the Talking

Your current customers have many options when it comes to buying and servicing their cars. To make sure they pick you again, you need to reward them for their loyalty. Meanwhile, it wouldn't hurt to spread the word about your business.

An easy way to boost sales while also focusing on customer retention is to offer referral incentives. If new customers make a purchase on their recommendation, they get a special perk, whether it's a complimentary oil change or a free tank of gas.

Don't Neglect Your Website

Auto dealerships often focus on the flashiest forms of advertising, including everything from shouting spokespeople in television advertisements to big blow-up items on their lots. But what many fail to do is make their website an enticement to buyers.

Not every potential customer will see your ad or drive by your dealership. However, most will research your inventory online before bothering to come in, so make sure you update it with your latest offers and incentives.

One easy option: Get a discount on a new or used car when you mention our website. Use these tips and tricks to help meet your sales goals.

With a little planning and clever strategy, your increased sales should make any cost you have to spend more than worth it.