How Employee Reviews Can Drive Your Dallas Dealership to the Top

In any business, success relies heavily on customer satisfaction, and expanding your business can come largely from how customers express that satisfaction.

Customer reviews can have a significant impact on how others view your business and whether or not they're drawn to you or pushed away. Your customer perception of your employees also carries a significant weight on the perception of your business.

Paying careful attention to employee reviews may just be what drives your Dallas dealership to the top. Here's why.

Drawing Customers

For starters, employee reviews will impact how likely potential customers are to consider visiting your dealership. Seventy percent of car buyers admit that online dealership reviews impact where they choose to purchase a vehicle.

It's intimidating enough to buy a car. Customers have plenty of things to worry about other than having to deal with a bad salesperson. Good employee reviews can alleviate that stress and help customers feel more comfortable.

At the end of a customer's visit to your dealership, consider asking them to complete an employee review online. Doing so will give potential customers the opportunity to see other customers' experience and give them an idea of what they're in for at your dealership. Now that we've considered how employee reviews can boost your potential for customers, let's consider how you can go about getting this process going.

Dealer Rater

Dealerrater.com is a great resource for any dealership looking to provide customers with a simple and convenient place to leave reviews. The website allows customers to leave reviews for specific dealerships and their employees all across the nation.

In a world revolving around the internet, it's vital to have your name out there on the web, and these reviews will make your name a good, reliable name. Consider inviting customers to visit Dealer Rater and leave a review of their experience at your dealership.

Application

These reviews will mean little if you and your employees do little else than invite your customers to leave one. Make sure that both you and your employees are aware of their reviews and look for new ones regularly.

Reviews can act as a measurement by which employees can view and measure their improvement, skills, and skills they may need to further develop. Customers are looking for honest, personable salesmen that they can trust.

Consider having your employees invite potential customers to look up their specific name either in Google or in an online review. This will cause potential customers to see the transparency and honesty of your employees and motivate them to trust and rely on their salesman.

When making as big a decision as buying a car, customers want to feel that they can not only rely on whoever may be working with them, but they want to feel connected to them as well. They want to work with someone who is personable and relatable. Customers who view online reviews could already start to feel some amount of connection to your employees before they even come to the dealership.